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YOU On Demand expands Disney deal

YOU On Demand, a leading multi-platform entertainment and Video On Demand company in China, has announced the expansion of its cooperation to offer feature films from Disney Media Distribution (“Disney”) via YOU On Demand’s mobile service.

YOU On Demand will now make available Disney’s library titles including “Alice in Wonderland” and “Pirates of the Caribbean,” as well as popular Marvel library titles through its Subscription Video On Demand (SVOD) package.  In addition, new releases such as “Thor: The Dark World” and “Saving Mr. Banks” will be available via its Transactional Video On Demand (TVOD) offering.

“We are very proud to announce our expanded partnership with Disney as we continue to bring the best in entertainment to mobile users in China,” said Shane McMahon, Chairman of YOU On Demand.  “Disney films define quality family entertainment and we’re thrilled that YOU On Demand will be showcasing Disney content to the world’s largest media audience.  This partnership marks the next step in YOU On Demand’s commitment to provide rich and diverse content to customers anytime and anywhere on a wide variety of platforms, including mobile, digital cable, IPTV, Over-the-Top and online.”

With Disney, YOU On Demand will continue its pursuit of expanding its mobile distribution presence in China.  As per the recently announced distribution agreement with Huawei, YOU On Demand will add Disney titles to its current Hollywood line-up via its newly launched mobile application (“App”), YOU Cinema.  The App currently comes preloaded on Huawei Matesmartphones.

Huawei is a leading global information and communications technology (ICT) solutions provider and the third largest global smartphone manufacturer.

Since overtaking the U.S. last year in shipment volume, China’s smartphone market is now the world’s largest.  Shipments are projected to grow 25% in 2014 to 450 million units from approximately 360 million in 2013, according to market research firm IDC.

 Posted by Thomas Noszczak

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