S4C, the Welsh-language public-service television channel, is now available via on demand TV service YouView. As of today, all the channel’s content will be available via YouView, allowing customers across the UK to watch S4C programmes on demand for up to 35 days following the original broadcast.
YouView customers in Wales can already watch S4C programmes through the live service. But from today customers all over the UK will have access to a wide variety of S4C programmes on demand.
“Launching S4C on the YouView platform is a significant step which will place S4C shoulder to shoulder with the UK’s other main channels,” says S4C Chief Executive Ian Jones. “Our aim is to expand the methods of watching S4C making it easier than ever for people to watch our excellent programming. We know that viewing habits have changed and are continuing to evolve, and the challenge for us is to respond and remain at the forefront of these changes, by listening to our viewers.”
YouView is an on demand TV service with over 70 live free-to-air digital TV and radio channels. It seamlessly combines catch-up services such as BBC iPlayer, ITV Player, 4oD and Demand 5 with a library of on demand television programmes, films and radio.