The Ultimate Fighting Championship organisation and Abu Dhabi Media (ADM) announced today a three-year multi-platform deal which includes both broadcast and digital rights throughout the Middle East and North Africa (MENA).
The expansive agreement establishes Abu Dhabi Media – unrivalled in the region for delivering top-notch sports and entertainment – as the definitive home of the UFC.
Complimenting over 30 live events will be comprehensive coverage beginning with UFC Countdown and pre-fight weigh-ins. Additionally, Abu Dhabi Sports will premiere original series such as the in-depth behind-the-scenes series UFC Ultimate Insider and UFC Road to the Octagon taking fans inside the lives and training camps of the UFC’s top fighters. This also includes the longest-running US sports reality show on television, The Ultimate Fighter.
“Acquiring the UFC media rights is a prominent achievement for Abu Dhabi Media, paving the way towards a successful year in which viewers will have access to an even greater variety of sports coverage,” says Acting CEO of Abu Dhabi Media, Saif Ghobash. “The addition of the UFC to Abu Dhabi Sports channels’ bouquet of programmes reinforces Abu Dhabi Media’s commitment to maintain global standards and offer sports fans across the region the finest of world class sports entertainment.”