Millions of people who do not have Internet access in their homes can now find information about Universal Credit (UC) and finding work by hitting the red button on their TV remote control.
The new Universal Credit information channels have now seen more than 30,000 hits since they were launched at the end of October, according to digital content provider Looking Local.
The new services, by the Department for Work and Pensions in partnership with Looking Local, have been designed to give the 7 million adults who do not have home internet, access to important information about the new benefit.
The aim is to give the public as much choice as possible over how they receive information.
“As we continue with the rollout of Universal Credit, increasing numbers of people will need to know how it affects them and how to prepare,” says Minister for Welfare Reform Lord Freud said. “Working with Looking Local, we have ensured as many tools as possible exist for people to find out everything they need to know about the easier to understand and more flexible benefit that is Universal Credit.”
Sky and Virgin customers who have interactive TV can simply scroll through the menu to the relevant page to view a raft of information, including checking their eligibility for UC and learning how they can make a claim.
In a ground-breaking development, Looking Local has also designed the only public sector service interface for a games console, which Wii users can now use to view the details.