Roku today announced Roku TV, a new generation of Smart TVs designed to give consumers a simple entertainment experience in a complex connected world.
Roku TV simplifies the notion of a so-called Smart TV by removing all of the complicated layers and menus, and unnecessary features and settings that plague TVs today. Instead, Roku TV gives consumers a Roku home screen that unifies all content sources in one place making it easy to watch live programming, stream a movie or listen to a song in just seconds. The TV and the remote control feature only the necessary settings and buttons. For example, the Roku TV remote control has 20 buttons – half the number found on traditional TV remotes. Roku TVs can be controlled by either the TV remote or mobile devices using the Roku app for Apple iOS or Android. Roku TV supports modern casting standards including DIAL, which streams content from a mobile device to the TV
“Consumers will enjoy the ease and satisfaction of Roku TV while manufacturers leverage our design specifications, content relationships and software expertise. At the same time the content community will gain additional distribution and revenues through an already popular and trusted streaming platform – now in the TV,” says Roku Chief Executive Officer Anthony Wood.
Roku TV models are expected to be available for purchase this fall from major retailers in the U.S. and Canada. They will be available in a variety of sizes ranging from 32 to 55 inches. Pricing will be determined by the manufacturers and should be released later this year. TCL and Hisense are the first partners.