UKTV boosted audience share to deliver record ratings in 2013, official end-of-year BARB data reports.
The award winning media company, an independent joint venture between BBC Worldwide and Scripps Network Interactive, achieved an average share of 4.67% across the year, up 5% on 2012′s numbers, and saw its SOCI (share of commercial impacts) also grow, delivering a share of over 8.2%, building on 2012′s record figure.
Viewing numbers for Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day also broke all previous ratings records and viewing increased by 86% (year-on –year) across all of UKTV’s VOD platforms.
“UKTV has enjoyed three successive years of viewership growth and achieving over 8.2% of all commercial impacts in the UK last year puts our business at terrestrial levels of viewership, reaching 42 million viewers every month,” says UKTV Chief Executive, Darren Childs. “Audiences are rewarding UKTV’s compelling and creative programmes and brands with record ratings. This is fantastic news for our platform partners and for advertisers.”
The festive period was particularly successful for the broadcaster with Christmas Day achieving its highest ever share of total viewing at 5.49%, up 21% year-on-year, with a mix of original commissions, bold acquisitions and treasure trove of BBC content. Boxing Day was up 2% year-on-year, New Year’s Eve up 17% and New Year’s Day up 42%. As a result, December became UKTV’s most watched month on record, averaging 5.35% viewing share, up 14% on December 2012 and week 52 was UKTV’s highest rating week ever, attracting 5.8% share, up 12% on the same week in 2012. The bumper month contributed to a huge increase in SOCI with the network predicted to achieve a record breaking commercial impact share of 9.6%.