Innovid, the technology platform delivering immersive video advertising, and its partner, Cisco, will enable broadcasters, service providers and other third-party app providers to deliver interactive second screen advertising based on relevant keywords spoken in television shows. The solution brings relevant and contextual advertising to consumers in real-time. For example, when a talk show host says the word “tablet,” within a few seconds, an interactive ad for today’s top tablet appears on the viewer’s nearby second screen. Cisco and Innovid will be demonstrating this solution for the first time in the US at the Consumer Electronics Show (CES), January 6-10.
Innovid’s interactive advertising platform enables an engaging and exciting content experience for viewers, in turn making advertisements more valuable to all players across the connected TV ecosystem. Paired with Cisco’s cloud-based system that analyzes broadcast content and generates contextually relevant metadata about words being spoken, the viewer’s TV experience is more relevant and interesting than ever before. Cisco’s system draws upon various data sources to build the context, which could include when it is broadcasted, what channel it is on, service provider information and subsidiary information taken from the Web. Once Cisco’s system identifies the word and its context, the Cisco/Innovid system determines which ads to deliver and the Innovid ad server delivers an interactive ad to the second screen.
“Cisco’s technology is a perfect match for Innovid’s vast library of interactive advertising campaigns, and we are thrilled to be delivering campaigns on this level of interaction,” says Tal Chalozin, CTO and co-founder, Innovid. “Real-time synchronized second screen advertising enables the TV to keep the general message, while the second screen can be personalized.”