ITV have announced that it will be launching ITV Encore this year, a new pay channel dedicated to the very best of the broadcaster’s great British drama.
ITV Encore, which will be available on Sky’s platforms, will be ITV’s first brand new channel launch in eight years and forms part of a wider four year partnership with Sky – ITV’s biggest ever with a platform operator.
The new channel will be home to some of ITV’s most successful drama series of recent years. From 2015, it will also screen original commissions with the ITV hallmark of high quality production values, big name lead actors and compelling narratives penned by some of the UK’s best writers.
In addition, as part of the wider deal with Sky, ITV content will be made available through Sky’s range of connected platforms including Sky+HD, Sky Go, NOW TV and Sky Store.
“A key part of our strategy is to become the most watched, most loved and most talked about family of free and pay channels for every household and every advertiser in the UK,” says Adam Crozier, ITV Chief Executive. “ITV’s brilliant dramas contributed to a fantastic on-screen performance last year – we had three out of the top five dramas in 2013, which helped us increase our share of viewing on the main channel for the first time in a decade.”
In addition to being available on Sky’s satellite platform, ITV Encore will also be available on NOW TV, Sky’s internet TV service.