Endemol, the world’s largest independent production company and Reshet, one of Israel’s leading broadcasters, have announced the commencement of a strategic partnership. As part of the deal, Endemol has acquired a 33% share of Reshet. The deal is subject to regulatory approval.
The partnership unites Endemol’s expertise in the creation, production and distribution of hit content with Reshet’s strong platform as a leading and innovative broadcaster in one of the industry’s most innovative and prolific markets globally. The two companies will collaborate to launch new original content – created and produced by Endemol — for the Israeli market on Reshet’s platforms, which will be shared and exploited throughout Endemol’s worldwide network. By leveraging its global resources, Endemol will internationally distribute new shows, as well as produce Israeli versions of worldwide hits for the broadcaster.
Endemol’s investment will enable Reshet to build on its recent successful growth in ratings via increased investment in local shows and new cross-platform opportunities, with both parties combining strengths in growth areas such as brand extensions, second screen applications, mobile and digital video.
Headquartered in Tel Aviv, Reshet has undergone significant growth in recent years and is currently the highest rating channel in the country, with local versions of international blockbusters as well as its own locally created popular formats such as ‘Comedians at Work’, ‘Irreversible’ and ‘State of the Nation’.
“Israel is one of the world’s most innovative and creative markets; delivering exciting and successful formats with international appeal,” says Just Spee, CEO of Endemol Group. “ Reshet is already a leading broadcaster in the region and with an outstanding management team the company is strongly positioned to continue its impressive growth. By joining forces with them we are able to significantly build our capacity to create new original, multi-platform content with global potential, which will be shared among Endemol’s worldwide creative network.”
The partnership with Reshet follows Endemol’s acquisition in April of a controlling share in Israel’s leading independent producer Kuperman, which has now become Endemol Israel.