Deloitte: premium sports rights set to “surge”

Broadcast rights for premium sports are likely to jump in value over the course of 2014, according to Deloitte, potentially rising to £16 billion globally.

The business advisory firm has predicted that the value of these rights will increase by 14%, or £1.9 billion, compared to 2013.

As part of its Technology, Media and Telecommunications Predictions study for 2014, Deloitte said new deals involving top European football leagues and major North American sports leagues are likely to drive the increase.
The value of premium sports broadcast rights has risen markedly in recent months. Average growth stood at just 5% between 2009 and last year.

Despite only accounting for a small proportion of the overall professional sports sector, premium disciplines attract the majority of television revenues and viewers.

Ten competitions are set to make up around three quarters of the fees relating to premium broadcast rights this year, Deloitte said.

These are the top football leagues in England, France, Germany, Italy and Spain, the UEFA Champions League competition, and North America’s four major professional leagues

The Premier League in England, Germany’s Bundesliga and Major League Baseball are all expected to secure new broadcast deals this year, fuelling revenue growth.

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