Channel 4 has taken all its long-form programming from YouTube in favour of delivering them via its own apps and VoD offerings, bringing to an end a four-year agreement between Channel 4 and YouTube.
“As you may have noticed, we’ve now removed all full episodes of Channel 4, E4 and More4 programmes from our 4oD channels on YouTube,” says a statement. “As a not-for-profit broadcaster funded by advertising, we put our money back into the programmes themselves. To make the best of this investment, we’ve decided to focus on bringing online viewers of our full-length shows to our own 4oD apps – such as those on iOS, Android and channel4.com. These apps also allow us to encourage more viewing by recommending programmes we think people will appreciate, and to provide viewers with additional services.”