At today’s CES TiVo have announced that streaming to mobile devices among its subscriber base is on the rise and driving longer periods of engagement on second screens, an increase directly related to the launch of TiVo Roamio in August of 2013, with recorded shows leading the way as the streaming content of choice.
TiVo data indicates that overall, 78% of ‘streaming-capable’ TiVo subscribers are streaming content to their mobile devices at least once per month since in-home capability was launched in September 2012. Additionally, the average number of streaming sessions per month has increased by almost 50% in the second half of the year, while the time spent on streaming sessions is up 20% per user on a monthly basis.
“Swift adoption of this innovation highlights that consumers are spending an ever increasing amount of time viewing television on second screens and enjoying the value they place on the flexibility that TiVo provides and with recorded content accounting for 76% of all streaming sessions viewers are telling us they want the second screen to liberate the shows they regularly record,” said Tara Maitra, Senior Vice President and GM of Content and Media Sales at TiVo. “The TiVo Roamio is perfect for anyone who wants to watch their television in the living room, to use an iPad as an extra TV in the kitchen or basement or watch their favorite shows thousands of miles from home via streaming or sideloading.”