Big Data meets Semantics: Ooyala and Jinni join forces

Jinni have announced that they will team up with Ooyala to deliver advanced video discovery technology for media companies, broadcasters and pay-TV operators everywhere. The technology will integrate Ooyala’s machine-learning big-data analytics systems with Jinni’s semantic discovery to deliver a powerful new level of video personalization for all screens.

Jinni and Ooyala will work together to develop and deploy a completely new level of machine learning powered by semantic discovery that will allow TV providers to tailor programming and video viewing experiences to each individual user at a very granular and powerful level; offerings such as personalized channels, custom programming guides, mood-based browsing and search, and viewer recommendations for both live and VoD content across vast catalogs of content. All designed to provide users with easy, intuitive access to content of all types.

Chris Wong, senior vice president of business development for Ooyala, says, “With digital consumption driving a much greater percentage of overall TV viewing, advanced video discovery is becoming an imperative for viewer engagement and monetization. Keeping an increasingly fragmented viewing audience engaged and entertained with only the most relevant and desirable content is a challenge every pay TV operator in the world faces. Working with Jinni, we’ll be setting new standards for what discovery means to both the consumer experience and the operator’s bottom line.”


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