The BBC have announced CBBC’s first-ever online comedy drama, Dixi, available exclusively across mobile, tablet and desktop platforms from 24 February, with 30 webisodes scheduled across three weeks. The webisodes will be available in the form of daily vlogs which will be uploaded Monday to Friday, before and after school.
In a first-person ‘selfie’ style of shooting, the show follows teen Shari, whose entire life is on Dixi: from chatting to friends and sharing pictures to posting funny vlogs. This social network is her life. That is, until her page is defaced, her password changed and she is locked out. To Shari, it’s the end of the world, but with the help of her closest friends she sets out to discover who hacked Dixi and ‘murdered’ her profile page.
Patrick Healy, Head of Product for BBC Children’s, says: “We know children’s media habits are changing and we must innovate to reach audiences whenever and wherever they are. By the new approach to release content across the day, Dixi is a great example of how rich online content can work across multiple platforms and at the same time help children and parents engage with important issues and continue their learning online.”