MOST POPULAR

News

ATSC invites watermarking for future broadcasts

The Advanced Television Systems Committee (ATSC) today announced a Call for Proposals regarding audio and/or video watermarking technologies for Automatic Content Recognition to help enable interactive applications and other features of the ATSC 3.0 broadcast TV standard.

With ATSC 3.0, interactive applications and other features enhancing audio and video can be made be available by using an Automatic Content Recognition solution associated with transmitted material to identify key aspects of the material (e.g. content identification, content source, current time point in the content, etc.) This will allow the television to access the desired additional functionality via an Internet connection. The scope of this Call for Proposals is limited to a watermarking solution for Automatic Content Recognition. Respondents may propose either an audio watermark solution or a video watermark solution, or both.

“ATSC 3.0 will leverage the advantages of broadcasting’s inherently efficient one-to-many architecture and the benefits of Internet-connected televisions,” says ATSC President Mark Richer. “The incorporation of Automatic Content Recognition technology into ATSC 3.0 will allow broadcasters to provide a variety of new services to consumers.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS