Digitalsmiths, the leader in video search and recommendations for TV Everywhere platforms that enable the world’s largest video providers to increase viewer engagement, today announced that zeebox, the innovative, personalized TV companion application, is now leveraging Digitalsmiths Seamless Discovery in the United Kingdom and Australia. Digitalsmiths Seamless Discovery is powering key elements of personalized video discovery across all of zeebox’s supported platforms.
In June 2013, zeebox deployed Digitalsmiths Seamless Discovery to its users in the United States. Building on this success, the company is now enabling zeebox users in the United Kingdom and Australia to experience the “Recommended For You” feature that delivers personalized recommendations based on individual viewing behavior. In addition, zeebox users will have access to the “Similar Shows” feature allowing them to discover related content that is most similar to the show currently being watched, previously viewed content or a program available in the future.
“Scrolling through 150+ TV channels is not the way of the future. Instead, you will use a personalized guide dynamically built for you, featuring shows you already love that are on your TV now and later, shows recommended by friends, shows you can participate in, interact or play along with on your phone or tablet, and shows recommended for you based on your viewing history”, says Anthony Rose, CTO and co-founder at zeebox. “Our mission at zeebox is to deliver that experience and more. Personalized recommendations play a big part in turning the process of deciding what to watch from a chore into a delight”.