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VOD market to be worth $45.25 Billion by 2018

In a new report, MarketsandMarkets anticipates that the  Video On Demand (VOD) market will be worth $45.25 Billion by 2018.

“As customers want to acquire large number of programs, they demand for high quality videos and this is where an emergence of OTT and IPTV occur,” say MarketsandMarkets .”Therefore, TV no longer considers itself a push industry, because viewers are now pulling the content they require. As the TV experience is changing rapidly from a traditional linear TV, OTT viewers are surpassing IPTV viewers. The VOD providers are consolidating their grounds in the highly competitive market through mergers and acquisitions to build feature-rich solutions and attain better market visibility.

MarketsandMarkets forecasts the video on demand market to grow from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5% during the forecast period. In terms of regions, North America is expected to be the biggest market in terms of revenue contribution, while Asia-Pacific (APAC) and Latin America (LA) are expected to experience increased market traction, during the forecast period.

In a new report, MarketsandMarkets anticipates that the  Video On Demand (VOD) market will be worth $45.25 Billion by 2018

 “As customers want to acquire large number of programs, they demand for high quality videos and this is where an emergence of OTT and IPTV occur,” says MarketsandMarkets .”Therefore, TV no longer considers itself a push industry, because viewers are now pulling the content they require. As the TV experience is changing rapidly from a traditional linear TV, OTT viewers are surpassing IPTV viewers. The VOD providers are consolidating their grounds in the highly competitive market through mergers and acquisitions to build feature-rich solutions and attain better market visibility.

MarketsandMarkets forecasts the video on demand market to grow from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5% during the forecast period. In terms of regions, North America is expected to be the biggest market in terms of revenue contribution, while Asia-Pacific (APAC) and Latin America (LA) are expected to experience increased market traction, during the forecast period.

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