Visiware have today launched Sync2Ad, a second screen ad platform that enriches the TV spot with synced content on smartphones and tablets
Almost 80% of Internet-connected TV viewers use their tablets or smartphones while watching television. In the worldwide $200B TV advertising market, advertisers have been more creative and innovative to capture viewer attention and maintain the effectiveness of their commercials. Sync2Ad synchronizes the TV commercial with a rich multimedia experience delivered instantaneously on smartphones and tablets. The advertiser can thus produce more effective commercials that enhance the brand and directly measure the impact.
The smartphone or tablet reacts immediately when a commercial is aired on television or radio, with no viewer/listener or network action needed. Sync2Ad can deliver a targeted ad, including: quizzes, casual games, coupons, promotional messages, etc based on a viewer’s location, demographics, device,…
“The American networks have told us that Sync2Ad is a real game changer for the advertising market”, says Laurent Weill, Chairman of Visiware. Sync2Ad, patent pending, will launch in the USA in December with a major TV sports network and internationally, in France in Q1 2014.”