Visiware launches Sync2Ad

Visiware have today launched Sync2Ad, a second screen ad platform that enriches the TV spot with synced content on smartphones and tablets

Almost 80% of Internet-connected TV viewers use their tablets or smartphones while watching television. In the worldwide $200B TV advertising market, advertisers have been more creative and innovative to capture viewer attention and maintain the effectiveness of their commercials.   Sync2Ad synchronizes the TV commercial with a rich multimedia experience delivered instantaneously on smartphones and tablets. The advertiser can thus produce more effective commercials that enhance the brand and directly measure the impact.

The smartphone or tablet reacts immediately when a commercial is aired on television or radio, with no viewer/listener or network action needed. Sync2Ad can deliver a targeted ad, including: quizzes, casual games, coupons, promotional messages, etc based on a viewer’s location, demographics, device,…

“The American networks have told us that Sync2Ad is a real game changer for the advertising market”, says Laurent Weill, Chairman of Visiware.  Sync2Ad, patent pending, will launch in the USA in December with a major TV sports network and internationally, in France in Q1 2014.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?