TV Asahi gets clutch on Formula E rights

TV Asahi have have announced the acquisition of the exclusive Japanese broadcasting rights for the FIA Formula E Championship.

The multi-year agreement will see the Japanese network show live coverage of all Formula E races – together with extensive coverage of the practice and qualifying sessions – across its terrestrial, satellite and cable channels. Based in Tokyo, TV Asahi boasts a network of regional channels and a potential reach of 51.4 million households, largely thanks to its coverage of major sporting events. It is now regarded as one of the most popular and widely watched networks in Japan.

“TV Asahi has acquired the exclusive rights to the live broadcast of the new FIA Formula E Championship in Japan,” says Hiroshi Hayakawa, President of TV Asahi. “This will see a return to motorsport for us since the 24 Hours of Le Mans in 2003. For us, the striking difference of Formula E compared with existing motorsport events is their attempt to adopt new features such as the ‘real-time gaming’ directly connected to the race and ‘Push-to-Pass’ linked with the SMS platform – both elements which embrace the next generation of broadcasting.”

TV Asahi joins FOX Sports as confirmed broadcasters for the new zero emission series after it was announced earlier this year that the US network would show live coverage of all Formula E races in the US and 88 territories around the world – a potential reach of more than 180 million households worldwide.

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