Rightster Group, which provides cloud-based services that optimise the distribution and monetisation of live and on-demand video, is pleased to provide the following update on progress in the business.
The Australian Football League (“AFL”) and Rightster have announced a four year deal for AFL’s International Live Streaming Subscription Service, AFLTV, to cover the 2014, 2015 and 2016 AFL Premiership seasons. The service, which Rightster built and operates on the AFL’s behalf, offers live and on-demand coverage of every AFL Premiership match to fans all over the world. During the 2013 Toyota AFL Premiership Season, AFLTV reached thousands of fans in over 216 countries, delivering over 2.5 million streams culminating in Hawthorn’s comprehensive win over Fremantle in the Grand Final. The extension will also see the AFL and Rightster work closely together to deliver added value to AFL Commercial Partners and explore other digital initiatives together.
Furthermore, the Company has added high quality content creators to its sports, entertainment, fashion and news verticals. New additions include Splash News TV, Hollywood’s leading entertainment and celebrity news agency and sports lifestyle multi-platform media company RedBull Media House.
“Digital media has transformed the way fans feed their passion for sports. Leagues, Clubs and Federations are seeking new ways to understand and engage with fans whilst delivering live and on-demand action to them wherever they may be, be that at home on a PC or on the move on their mobile device,” says Charlie Muirhead, CEO and founder of Rightster. . At Rightster we’re working with sports, fashion, news and entertainment brands to collate their audience data and insights across more channels to unlock new opportunities.”