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NPD release latest SVOD rankings

Big box-office titles, new releases, and franchise movies are the most streamed movie content on subscription video-on-demand (SVOD) services.

According to The NPD Group, a global information company, big box-office titles, new releases, and franchise movies are the most streamed movie content on subscription video-on-demand (SVOD) services such as Netflix and Amazon Instant Video. Based on information from NPD’s “SVOD Report,” from January through October 2013, the three movies streamed most from SVOD services were the following:

1.    “The Hunger Games” (movie franchise)
2.    “The Avengers” (movie franchise)
3.    “The Lorax” (recent SVOD release)

“It’s not surprising that big box office hits do well with the SVOD audience,” says  Russ Crupnick, senior vice president of industry analysis for The NPD Group. “With ‘The Hunger Games,’ ‘The Avengers’ and other franchise titles, there’s the added sweetener of introducing new audiences to the franchises and improving box office receipts.”

From January through October 2013, the top three ranked TV series were all series that were still running on cable or network TV:

1.    “Breaking Bad” (AMC series concluded 2013)
2.    “How I Met Your Mother” (current series on CBS)
3.    “The Walking Dead” (current series on AMC)

Original Programming Also Popular on SVOD

When NPD reviewed TV program streaming volumes, the share of total TV streams demonstrated the popularity of shows produced solely for SVOD, like “Arrested Development,” “House of Cards,” and “Hemlock Grove.” Over the six weeks following the release of season-four of “Arrested Development” on Netflix, for example, 11 percent of Netflix subscribers per week streamed at least one episode, which translates into more than three million viewers. Other original series also fared well after their initial SVOD releases — with 5 percent streaming “House of Cards,” and 4 percent streaming “Hemlock Grove.”

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