INVIDI—the world’s leading TV addressable advertising company—announced today that Videology—the world’s largest video advertising platform—will become a partner in bringing addressable advertising to demand-side buyers in a programmatic, scalable manner. The integration between the two technology companies enables agency buyers to plan and purchase addressable television inventory on Videology’s platform.
“Our integration with Videology puts our partners’ inventory in the hands of some of the world’s largest demand partners, thereby greatly accelerating the entire addressable TV marketplace,” says David Downey, INVIDI’s CEO and President. “The realization of truly programmatic, addressable TV ad buying, serving and management is only made possible by closing the technology gap between buyers and sellers in the space. Our integration with Videology offers a comprehensive, scalable solution to this challenge.”
“Our partnership with INVIDI is an important step forward in making addressable TV a viable, tradable solution for advertisers within a segment poised for tremendous and rapid growth. Our clients on both the demand and supply sides are eager for this marketplace to open up, and we’re working hard to help facilitate this progress,” says Scott Ferber, Chairman and CEO, Videology, “There is so much innovation happening in the advanced TV space right now, but like any emerging marketplace, it can’t move without the integration of systems and some degree of scale…this partnership is the start of delivering on that potential.”