Comcast Corporation this week announced that it plans to add new partners to SEEiT, the platform that connects social conversations and promotion around content to the actual viewership of TV shows, movies and sports. These partnerships will extend the SEEiT experience to reach millions of users by adding additional video distributors, television networks and an expanded roster of popular shows.
The new partners – ABC Entertainment Group, A+E Networks Group, AMC Networks Inc., Cablevision’s Optimum TV, Charter Communications, Crown Media Family Networks, Discovery Communications, Fox Networks Group and Time Warner Cable – are expected to join SEEiT as early as the first quarter of 2014.
“When we developed SEEiT, we always intended to share it with other video distribution partners, television networks, apps and websites,” says Sam Schwartz, Chief Business Development Officer, Comcast Cable. “Twitter was an ideal launch partner for us given the number of TV-related conversations happening there, and we’re encouraged by the early results during our ‘preview’ period. These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they’re discovering them.”
ABC, FOX, FX Networks, A&E, Discovery, FOX Sports 1, Hallmark Channel, National Geographic Channel and WE tv are among the networks that are expected to join NBC, NBC Sports Network, CNBC, MSNBC, USA, SyFy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel in promoting content via SEEiT. These partnerships would greatly expand the number of highly-rated shows that will be accessible through SEEiT.
In addition to these new networks, SEEiT also will be available to millions of Time Warner Cable, Charter Communications and Cablevision’s Optimum TV subscribers. They will join Xfinity TV customers in accessing a menu of SEEiT options, including the ability to:
- tune to live TV or start a show On Demand on their set top box for all available channels in their cable subscription package
- tune-in to a show online or on their mobile device via participating partners
- set DVRs
- set a reminder
“Millions of conversations around television occur on Twitter and SEEiT can turn that conversation into action,” says Jana Messerschmidt, Vice President of Business Development & Platform at Twitter. “We’re excited to see the continuing growth and momentum for the SEEiT platform and to welcome more network and distributor partners on board.”