Box TV, the music TV joint venture between Bauer Media and Channel 4, has launched The Box+, a new mobile app allowing viewers to access their free-to-view channels on the go.It features a number of functions to allow easy navigation along with a seven day EPG and the ability to set reminders to view programmes.
The homescreen showcases content from all seven channels as well as a ‘Now or Next’ EPG that gives an overview of the live programmes airing across the Box portfolio. The in-play sidebar provides quick-launch access to flick around the seven live streams and the app also includes a full seven-day TV guide for all channels that allows users to search for upcoming programmes and set a reminder to view. This then notifies the user 15 minutes before the programme airs offering a direct link to the show.
“It’s clear to all that the way people consume music and TV is changing,” says Matt Rennie, managing director at Box TV says. “We’re super excited to now extend Box TV’s offer onto mobile devices with some brilliant bespoke applications that mean our core 16-34 audience can continue watching our channels, wherever they are. We launched our red button portal and online player in May this year which has seen a great response. The Box+ app is the next natural evolution for our product.”