Apple TV launches Sky Sports “day pass”

Apple TV users in the UK can access NOW TV’s Sky Sports Day Pass, letting them watch the best live sporting action from all six Sky Sports channels through the device for the first time.

For just £9.99, the Sky Sports Day Pass from NOW TV gives sports fans with Apple TV instant access on their TV to enjoy live sports for 24 hours. The pass activates immediately upon purchase and is billed directly to their iTunes account, offering the flexibility to watch live world-class sporting events across all six Sky Sports channels without a contract.

“It’s been a busy year for NOW TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use,” comments Gidon Katz, Director of NOW TV. “The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa.”

Upcoming sporting highlights include the remainder of The Ashes series live from Australia, top matches from the Barclays Premier League, UEFA Champions League knockout stages, Capital One Cup and Sky Bet Football League, Rugby Union’s Heineken Cup, the World Darts Championship, NFL Super Bowl XLVIII, and more.

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