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Yahoo! JAPAN and Videology form multiscreen ad partnership

Yahoo! JAPAN—the top web portal in Japan for both search and audience reach—announced Friday that it has selected Videology—one of the world’s largest video advertising platforms—as its video advertising technology partner.  This announcement was made in conjunction with Yahoo! JAPAN’s launch of a comprehensive and expanded premium video advertising business in Japan—the world’s second largest television market.

“We are pleased to announce our exciting partnership with Videology. Not only do they share our vision of establishing a premium video ad market in Japan, they also have the technology to make it a reality,” says Mr. Osamu Aranami, Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. “Videology’s platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens.  This is in line with the direction of our company, and we believe, with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with increased value and more attractive services.”

“Given Yahoo! JAPAN’s focus on attracting television-centric, brand marketers to online video, Videology is the obvious technology partner,” says Brian Lesser, Global CEO, Xaxis, a digital media company servicing over 1500 marketers in 26 markets across Asia Pacific, North America, Europe and Latin America. “They understand brands and their platform is built to plan and execute campaigns in a manner very similar to and compatible with that of television.”

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