Hot on the heels of its headline grabbing seizure of those UEFA broadcast rights, BT Sport has arguably cemented its position as the UK home of the UEFA Champions League and UEFA Europa League today, after winning co-exclusive on demand online and mobile clip rights to all 350 matches per season.
From 2015/16 BT Sport subscribers will not only be able to watch all UEFA Champions League and UEFA Europa League action exclusively live on BT Sport, they will also be able to watch clips of the action afterwards from all the matches on their mobile, tablet or laptop via the BT Sport app and www.btsport.com.
John Petter, chief executive, BT Consumer, says: “BT Sport has already pledged to make UEFA Champions League and UEFA Europa League action far more accessible and affordable for customers. The addition of clips rights means that fans need not worry about missing any of the vital moments from matches.”
BT Sport already has a strong digital following with the BT Sport App proving to be a great success with customers. The App has already been downloaded more than a million times and, whilst many of those can also watch via their TVs; there are also hundreds of thousands of people who are choosing to watch exclusively online.
BT has more than two million customers who take BT Sport and the channels reach around four million homes when BT’s wholesale deal with Virgin Media is taken into account.
Meanwhile it has also been announced that ITV will show highlights of Champions League and Europa League matches until 2018 after agreeing a new deal with UEFA.
The deal guarantees coverage of the two competitions on free-to-air television for three years starting from the 2015/2016 season.
ITV will also show highlights of both finals and the UEFA Super Cup, as part of the deal. Highlights from both competitions will be made available on itv.com and on mobile.
“We are happy to have secured these highlights packages and to be able to bring them to a significant free-to-air viewership,” says Niall Sloane, ITV Director of Sport. ”ITV continues to show live coverage and highlights of Champions League and Europa League matches until 2015. It is the exclusive broadcaster of all England’s international World Cup and European Championship qualifying matches and friendlies until 2018. lTV also shows the FA Cup until the end of the 2013/2014 season.”