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Twitter pushes out its TV banners

In the latest move in Twitter’s conspicuous effort to entwine itself with TV, the social media giant has properly (if somewhat quietly) rolled out its trending TV banners to everybody utilising its native iOS or Android apps (they can be found by going to the discover/trending stream and scrolling down somewhat).

These banners are fairly simple, and display an image of a show, the number of tweets it has reaped so far, and when it airs.

They appear part of a demonstration of Twitter’s ability to both attract viewers and expand advertising opportunities for broadcasters.

For help figuring out the long term aims Twitter and Facebook have with regards to TV, have a look at this featured article, What Facebook and Twitter want from TV,  from a few weeks ago. 

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