Twitter pushes out its TV banners

In the latest move in Twitter’s conspicuous effort to entwine itself with TV, the social media giant has properly (if somewhat quietly) rolled out its trending TV banners to everybody utilising its native iOS or Android apps (they can be found by going to the discover/trending stream and scrolling down somewhat).

These banners are fairly simple, and display an image of a show, the number of tweets it has reaped so far, and when it airs.

They appear part of a demonstration of Twitter’s ability to both attract viewers and expand advertising opportunities for broadcasters.

For help figuring out the long term aims Twitter and Facebook have with regards to TV, have a look at this featured article, What Facebook and Twitter want from TV,  from a few weeks ago. 


We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?