LG has conceded that it has continued to collect data concerning the viewing habits of its smart TV consumers even after they had chosen to activate the privacy setting ostensibly meant to prevent it.
LG has promised to correct the problem, and apologised to viewers.
“I hope that their future products will reflect this decision and keep customers clearly informed as to their data collection practices before they take place,” Jason Huntley, the Hull-based IT consultant who brought the issue to light in a blog post, told the BBC, adding that he saw the move as a “positive step.”
“We have verified that even when this function is turned off by the viewers, it continues to transmit viewing information, although the data is not retained by the server,” LG said in a statement. “A firmware update is being prepared for immediate rollout that will correct this problem on all affected LG Smart TVs so when this feature is disabled, no data will be transmitted.”