According to the latest research findings by the independent London-based global research firm TechNavio, Satellite TV and IPTV segments are aiding the growth of Global Pay TV Market. This finding is for the forecast period 2014-2018.
As per research analysis, the Global Pay TV market valued at US$260 billion in 2013 will grow at a CAGR of 9.8 percent during the forecast period. This is due to the new marketing and pricing strategies and the development of new service offerings being offered by players like Comcast, DirecTV, DISH Network, Dish TV India, Kabel Deutschland Holding, which will contribute to the growth of the Global Pay TV Market.
In addition, states the research, increasing number of subscriptions for pay-TV in emerging regions, such as Brazil, Russia, and India and increasing adoption of devices such as smartphones and tablets for TV viewing, is increasing the IPTV and OTT subscriber base globally further aiding the growth of the Global Pay TV market.