Sony latest TV advert has been designed to bring to get the best out of 4K – to mark the arrival of its 55” and 65” X9 4K televisions.
Created by McCann London, the ad features millions of colourful petals exploding from a volcano, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology which offers 4 times the detail of Full HD and allows extraordinarily sharp, refined detail.
All effects were shot in real-life and filmed in 4K with Sony’s revolutionary F55 and F65 cameras, used on recent blockbuster movies Oblivion and After Earth.
Continuing to keep things as realistic as possible and to ensure it was an ecologically and environmentally sound project; Sony used several tonnes of real and biodegradable petals which were locally and sustainably sourced. Sony’s new 4K screens contain 8 million individual pixels therefore an estimated 8 million petals were used in the shoot to further bring out the detail and vibrant colour through 4K without the need for computer graphics.
“I was really excited to be shooting this ad in 4K in such an amazing location,” says director of the advert, Jaron Albertin. “It was my first experience shooting with the Sony F65 and when I saw the final footage, I was stunned – it just produces really amazing, detailed images. Because there is twice as much data, it looks twice as crisp which means you can see even the tiniest detail.”