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PromaxBDA CEO Jonathan Block-Verk Joins Shazam to Head Up TV Partnerships

Today Shazam announced that Jonathan Block-Verk will join them in the newly created role of EVP Strategic Partnerships, Head of Television.  Block-Verk will be responsible for developing strategic business relationships with the cable, broadcast, programming and MVPD communities, helping to leverage content, optimize new revenue streams and create compelling mobile experiences through the Shazam media engagement platform.

Block-Verk joins Shazam from PromaxBDA, the global association for television marketing executives, where he served as President and CEO for the last six years.  During that time, he launched the Station Summit and Sports Media Marketing Summit.  He also drove the organizations reach throughout Europe and Latin America.  He is credited with reviving the organization, exponentially increasing its global membership and investing in education and diversity initiatives including the country’s first college-accredited television promotions program, Promo Pathway.

“Shazam is aggressively working with leading networks and production companies to drive ratings, engagement and revenue for our TV partners while providing an exceptional experience for consumers,” says Shazam CEO, Rich Riley. “From driving tune-in for shows like Almost Human and Sleepy Hollow, to integrated content such as voting for The X-Factor or real-time scores for the U.S. Open, Shazam is a leader of the Second Screen.  We are especially proud of our most recent success with a half a million Shazams of the Country Music Awards broadcast.   With his extensive experience working with industry leaders, Jonathan is going to be a tremendous leader of our efforts around TV.”

“I have spent my career working at the intersection of media, technology and audience engagement, helping the world’s most innovative television and advertising executives contextualize and embrace the evolving media landscape,” says Jonathan Block-Verk.  “I couldn’t be more excited to join the Shazam team, working with the television industry to successfully – and profitably – take advantage of this incredible new platform that is already redefining the future of our business.”

 

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