Tommy Cooper’s old gag about a horse being an animal capable of giving a thousand people a ride all at the same time seems particularly pertinent with the news that PayWizard, the subscriber management and billing specialists for multi-screen media, has teamed up with Racing UK to launch Racing UK Anywhere, a service that allows consumers to watch top-class horseracing on the move and on multiple devices.
PayWizard worked closely with Racing UK on the launch of Racing UK Anywhere, upgrading the horseracing channel’s Subscriber Management System (SMS) with its enterprise class software. PayWizard now provides Racing UK with a single view of its customers across connected devices, maximising operational efficiency and enabling a consistent user experience on all screens.
Racing UK Anywhere enables customers, in the UK and Ireland, to enjoy top-class racing from 33 of the UK’s top tracks on three or more platforms and devices including Sky TV, Freeview, Desktop, iPhone, iPad, Android and Mobile Web. The leading horseracing channel, which will broadcast 733 fixtures in 2014, is also using the PayWizard Payment Eco-System for flexible payment options, and its customer support services.
“In response to consumer demand and trends for access to content across a number of different platforms, we have launched on multiple platforms and screens,” says Clive Cottrell, marketing director at Racing UK. “But we found that having different systems for multiple devices and multiple relationships meant that gathering payments became problematic, and we therefore required a ‘one account’ approach. Upgrading with PayWizard was seamless and provides exactly what we need to enable a smooth and consistent consumer experience across all screens.”