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Orange: “Social TV has become a very tangible trend that anybody can see”

Patrice Slupowski VP Digital Innovation & Communities Orange

Patrice Slupowski
VP Digital Innovation & Communities
Orange

The Digital TV World Summit (3-4 December) is only weeks away, and the OTTtv World Summit (19-22 November) is only days away, and in our latest interview with one of the event’s leading speakers, IP&TV catches up with Patrice Slupowski, VP Digital Innovation & Communities, Orange, to talk social, second screens, and more…

IP&TV: How big do you expect social TV to be in the coming years? Can it be effectively monetised?

Patrice Slupowski: Social TV has become a very tangible trend that anybody can see, for instance in the multitasking behaviour of TV viewers. This phenomenon will continue in the coming years, probably with certain type of usage taking the lead over the others (which is not the case today). The monetization question hasn’t been solved today, mainly because the change in a viewer’s attention for advertising hasn’t been affecting the TV advertising market yet.

How significant do you think companion screens and TV apps will be to future viewers?

They will become evident if they’re able to transform themselves into complements that are supplementing the TV experience on the big screen, respecting the “lean back” status of the viewer.

This is for instance what we try to do on TVcheck, bringing the most needed features (conversation, discovery, gaming) onto the second screen but not every possible feature.

What opportunities do these present to more traditional TV companies?

The opportunities are really about creating some exclusive direct engagement mechanisms that are going beyond the simple passive TV viewing.

It’s also a necessary move for TV channels if they want to keep the viewer’s attention – which is challenged by any on-demand proposition, or any interactive activity that can be occurring on a second screen.

At this time TV channels and producers are building vertical apps, but I think they may soon bet more on open platforms than on their own applications only.

How do you foresee VoD and linear TV interacting in the future, multiscreen environment?

We probably know the destination already, where most of the usage will be personalized and on-demand but we don’t know when we’ll reach it, and how fast the behaviours will evolve.

So as long as some standards on experience or on recommendation engines results are not met, we can think of the linear TV still leading by far.

What for you in the single most exciting prospect about next generation TV?

I’m really “obsessed” with recommendation and remote controls at this time. I think on both topics, there are long-run efforts that still have to be carried in order to make significant progress for the users.

You’re attending December’s Digital TV World Summit. What’s the attraction of this event?            

I think the event will be instrumental to draw the 2013 end of year picture of social TV or Connected TV to assess the results and status and estimate how far we are from the expected situation.

It’s always good to do this in December and then start the year with a clear vision after the balance sheets and champagne bubbles.

 The 9th Annual Digital TV World Summit returns to London on the 3rd and 4th December 2013. The event provides a unique platform for the entire ecosystem to unite in order to discuss and debate the huge opportunities and key challenges facing today’s dynamic digital TV market. For booking and more info go here. Now in its seventh year, the OTTtv World Summit is the major OTT focused event in the calendar. For booking and more info go here.

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