NOW That’s What We Call an App!

Do you remember your first “NOW That’s What I Call Music”? IP&TV can go back as far as 18, and so applauds the news that Capablue  has developed a “NOW That’s What I Call Music” service for Samsung Smart TVs. Based on its Connected platform, the Smart TV app features HD music videos and selected music video playlists from the last 30 years of NOW compilations all powered via VEVO.

But a chunky double-cassette it ain’t!

Capablue say that the app is  innovative and video-centric. On the homepage, users will find the latest hits in the NOW Top 20 chart in a browsable playlist, as well as the latest news, interviews, videos and featured video playlists from the biggest artists around. Away from the homepage the service presents four main sections, enabling users to search, browse and compile playlists of their video content all curated by NOW.

“Today’s multiscreen explosion means it’s more important than ever to keep consumers engaged with the NOW brand on every connected device,” says Alex McCloy, Head of Digital – NOW Music. “What really shone through for us was Capablue’s extensive knowledge of the platform, and ability to quickly and efficiently create an extremely high quality app that allows viewers to discover and engage with the NOW brand. Our new service places the consumer at the very heart of the TV experience and combines high quality video and audio with the biggest and best curated playlists around”.


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