New dawn for Weather Channel

The Weather Channel today announced a network relaunch beginning Tuesday, Nov. 12, during its live morning programming. The Weather Channel will present new branding, new Local on the 8s, new graphics and sonic IDs, always-on local weather information, a new set for live programming, and introduce Sunday nights as a destination long-form programming block. These changes mark the beginning of an evolution for The Weather Channel that will continue through 2014.

“This is about simply tapping into the utter fascination we have for weather and the forces that shape this planet and bringing that to the forefront of everything we do,” says David Clark, president of The Weather Channel. “As the biggest weather geeks out there, it is totally natural for us to obsess over how weather stories of all kinds are presented and shared. We are investing in strengthening our role in the community of weather enthusiasts and in providing a deeper look into the awesomeness of weather and all the ways we’re connected to it – from the science behind it to the stories of the amazing people that best represent this passion.”

“Weather can be a joyful or terrifying experience at any given moment. ‘It’s Amazing Out There’  celebrates and honors how weather shapes our world in both wonderful and dramatic ways,” said Scot Safon, executive vice president and chief marketing officer for The Weather Channel. “We hope this brand message inspires viewers to explore, investigate, and appreciate the experience of weather in all of its many forms.”

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