Netflix & Waoo! in OTT STB deal

Following its agreement with Sweden’s Com Hem and Virgin Media in the UK.,Netflix has signed up Denmark’s Waoo! (which enjoys a customer base of over 270,000 and a turnover of $500,000 ) as the latest stage in its aim to bring OTT to pay-TV, enabling customers to access Netflix content on their STBs

“We want to make it as easy as possible for the Danes to experience the wide variety of entertainment such as Netflix offers,” says Joris Evers, Netflix Director, Global Corporate Communications. “Being available on Waoo!’s TV box is part of our strategy to let the Danes turn on Netflix on the same device as they watch broadcast TV and other cable services.”

“From an international perspective, we’re a small company, so we are very proud to partner with the world’s leading provider of Internet TV,” says Anders B. Christjansen, Waoo! CEO. “There is now a battle between traditional TV operators whose strategy is to sell as large TV packages as possible to customers, and those of us who can see an up-side to offer our customers more choice. We do not believe that it makes sense to invest staggering sums in developing our own competing solution when we can cooperate with the world’s best provider of Internet TV. The partnership with Netflix probably will not be the last.”


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