“TV is and will remain the leading medium,” says Gerhard Zeiler, President of Turner Broadcasting International, commenting on the upcoming World Television Day (21 November), an initiative led by public service and commercial broadcasters, sales houses, as well as trade associations around the world. ”Whether it’s public broadcasting, commercially funded Free-TV, or whether it is our new growth engine, Pay-TV; whether it is distributed via broadcasting or on demand: The future of TV is – TV!”
In a world first, key industry bodies including egta, the association of television and radio sales houses, the European Broadcasting Union (EBU) and the Association of Commercial Television in Europe (ACT) will unite for World Television Day, which was proclaimed an annual event by the United Nations in 1996. Broadcasters everywhere have been invited to broadcast a brief video commissioned by egta, ACT and EBU in recognition of TV’s crucial role to inform, educate and entertain.
The clip features people of all ages and nationalities watching television content on different devices, ranging from entertainment to news, to culture, education and drama. Broadcasters across Europe, Asia, Canada, USA and Australia have confirmed their participation. The three associations expect broadcasters in more than 20 countries to air the clip on Thursday 21st November.
United Nations Secretary General Ban Ki-moon says in a digital age, “TV remains the most trusted and popular medium for news, culture, sports and entertainment.” Europeans watch more linear television than ever before – an average of 235 minutes per day… Television helps bring the world to people’s lives and living rooms,” he says. “Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”