The Eurosport Group announced today it has started a new long-term partnership with the Fédération Française de Tennis (FFT) for pan-European coverage of Roland Garros, the French Open tennis Grand Slam.
Brokered by MP&Silva, the international media rights agency, the new agreement covers live TV and digital rights until 2021 in all Eurosport’s European territories, (excluding host country, France). The new deal grants Eurosport exclusive pay-TV rights across Europe and also comprises all rights in 13 key markets, in particular in Italy and Spain.
The French Open will continue to be extensively covered on TV channels Eurosport and Eurosport 2, as well as available on PC, mobile, tablets and connected TV via Eurosport Player, Eurosport’s online TV service. Subscribers to Eurosport Player will continue to benefit from an ever-improved live multi-court service.
“Eurosport is a key partner for us. Eurosport’s experience and top quality live coverage of the past 25 editions of Roland Garros contributes hugely to the international fame of our tournament,” says Michel Grach, Director of Media and Sponsorship at the French Tennis Federation. “We can all expect an exciting edition in 2014 and we look forward to attracting massive audiences again in Europe.”