IMG Premier League Productions is upgrading its existing system based on the Ericsson Content Distribution Solution. IMG is the world’s largest independent distributor of sports programming. For the last nine years, IMG has relied on Ericsson’s Content Distribution Solution to deliver the majority of its sports output, including coverage of the Premier League and the Wimbledon Championships. IMG has already registered more than 1,100 Ericsson Integrated Receiver Decoders (IRDs) from around the world on its Premier League platform.
“Viewers all over the world are captivated by the varying fortunes of the 20 Premier League football clubs, so our customers demand a high quality, reliable service, to ensure these sports fans do not miss a single second of their match day experience,” says Ollie Scott, Director Of Business Development, Technical Services, IMG. “Equally, the popularity of this content means it is imperative we protect its value from piracy. We had no hesitation in investing in the upgrade of our existing system; the Ericsson solution offers a robust, high quality service which safeguards against theft and unauthorized viewing, while also future-proofing our content distribution needs.”
The English Premier League entered its twenty-second season in 2013 and is the most popular league in world football, broadcast in 212 territories by 80 different broadcasters. With a TV audience of 4.7 billion, the Premier League’s broadcasting rights are amongst the most highly sought after anywhere in the world.