Deutsch LA is now delivering commercials for select clients with Comcast AdDelivery, the two companies announced today.
The LA office of Deutsch Inc., an Interpublic company, is a full-service agency providing advertising, media planning, and digital marketing. It will initially be using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
Deutsch LA’s decision represents the latest addition to the growing list of more than 10,000 national, regional and local advertisers, agencies and post houses that rely on Comcast AdDelivery to meet their video asset distribution requirements.
“As television spots continue to be an important asset in the marketing arsenal to our clients, Comcast AdDelivery proved to us that they could meet our demanding level of execution by providing a high quality, extremely reliable and cost-effective digital asset management solution,” saysVic Palumbo, Director of Integrated Production and Partner at Deutsch LA.
A service of Comcast Wholesale, AdDelivery uses Comcast’s 100G fiber backbone for highly reliable and rapid delivery of HD and SD ads electronically to all media destinations across the country. Its footprint encompasses the majority of US broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers.
“We are very pleased to add the LA office of Deutsch Inc. to the growing list of major advertising agencies and creative houses who have entrusted us to deliver their video assets,” stated Matt McConnell, Senior Vice President and General Manager, Comcast Wholesale. “Our experience in managing advertising for the Comcast businesses, coupled with our access to world class content solutions, allows us to offer the agency and the leading brands it represents unparalleled quality, efficiency, reliability and performance.”