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Coronation Piazza? ITV concoct ex-pat soap service

ITV it is set to launch ITV Essentials, a brand new international service giving ex-pats and holidaymakers the opportunity to watch their favourite ITV soaps, while abroad.
The service, created in partnership with specialists in the management and delivery of OTT solutions, Saffron Digital, launches Tuesday 12 November 2013 in 12 European territories and will be available for a monthly subscription of €5.49.
ITV Essentials will stream all episodes of Britain’s favourite soaps – Coronation Street and Emmerdale – without ads and will include a 30 day catch up window.  The service will initially be Wifi only.
ITV Essentials is part of ITV’s ongoing strategy to test new business models and deliver content to viewers in new and exciting ways as well as to drive new revenue streams by exploiting content across multiple platforms.
“This is a landmark deal for ITV.  We are thrilled that we can now deliver the UK’s favourite soaps to the millions of British fans living and visiting abroad,” says ITV’s Controller of Pay and Distribution, Neale Dennett. ” In Saffron Digital we have found the perfect partner to bring these ambitions to life.”
Using its MainStage video platform, Saffron Digital has designed and developed the service for simultaneous launch in the 12 different territories.
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