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Channel 4′s fresh approach to Fresh Meat

Accompanying its new series of the multi-award winning comedy drama, Fresh Meat, Channel4.com is launching Fresh Meat Unlocked, an online experience , filled with exclusive filmed and interactive content and advice about Uni life. Furthermore, the first episode of Fresh Meat series 3 will premiere on 4oD a week before it airs on Channel 4.

Viewers can log on and play with the Manchester Medlock’s smart phones to unveil the inner workings of their minds and if they log onto the site via your own mobile it will turn it into their favourite housemate’s device.

Fresh Meat Unlocked will be available to all at www.channel4.com/freshmeat 30 minutes after the 4oD premiere. Registered viewers of 4oD will get to watch the first episode of Fresh Meat exclusively from Monday 28th October, a week ahead of its first TV broadcast.

This is part of Channel 4’s on-going viewer engagement strategy which uses exclusive content and premieres to reward viewers. After each subsequent episode airs on Channel 4 (Mondays at 10pm from 4th November), new exclusive content will be ‘unlocked’. The housemate’s home videos will also be available on the Comedy on 4 YouTube channel and choons from the series will have their own Spotify playlist to listen to as well.

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