Traditional TV is shifting rapidly towards TV Anywhere. To deliver upon the new opportunities and consumer needs this creates, BlackArrow and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere on a global basis. Working together, BlackArrow and Ericsson are enabling operators to benefit from an evolved end to end multi-screen advertising capability— developed to deliver linear, on-demand, interactive and second-screen advertising, in a targeted and personalized manner, across all connected devices.
“Ericsson has a proud history in enabling advertising, most recently recognized with a prestigious technical Emmy for our pioneering development of dynamic advertising insertion for video on demand (VOD) content. Through our partnership with BlackArrow, we are empowering TV service providers to not only provide personalized TV experiences on any screen, but also enabling them to monetize these new experiences,” says Ove Anebygd, Vice President and Head of Solution Area Media at Ericsson. “The advanced advertising capabilities that we can now offer with BlackArrow will enable our customers to expand their TV service and business innovation, opening-up new multi-screen advertising opportunities and delivering a better experience for TV consumers.”
Ericsson and BlackArrow have already worked together to enable a major Tier 1 Pay TV service provider in North America to deploy dynamic ad insertion capabilities for VOD. The companies are collaborating on a number of additional joint opportunities to help Pay TV service providers jump-start new TV Anywhere services.