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Anything for a smarter life? (Privacy issues fail to affect consumer enthusiasm)

In a month that has seen widespread interest across the connected entertainment industry concerning LG’s “spying” smart TVs, it would appear that there is still ample consumer enthusiasm for the services that ostensibly threaten digital privacy, particularly in the US, where Sunrun recently ran a survey that suggested a majority of Americans were more than willing to sacrifice privacy for a smarter, more connected life.

For the 55% of Americans already using smart tech of some description, a variety of reasons for embracing the home automation revolution were offered, the most common being to save money (45%), staying organized (41%), saving time (37%) fun (35%) and safety (33%). Meanwhile, 61% want to know more about connected devices and how they can use them to improve their lives, and have the ability to better control things in their home with connected devices, with 74% reporting that they use, or are interested in using connected technology, specifically in their home to collect and track personal data.

Considering the above reasons (safety, savings, organisation, fun), it is perhaps unsurprising that it is families, as per the Sunrun report, who are among the biggest participants in the Smart Life movement – respondents with children under 18 living in the household (74%) use more connected devices than those without children under 18 living in the household (48%).

Certainly the majority of U.S. consumers are now expressing interest in joining the Smart Life trend, with 74% of survey respondents saying they use, or are interested in using connected technology, specifically in their home to collect and track personal data. And of those Americans who are still unaware of devices that can be used for home energy monitoring, 73% said they would be at least somewhat interested in using them.

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