Vision247: “Perception unlocks the multiscreen environment”

John Mills CEO  Vision247

John Mills

John Mills, CEO Vision247, has almost fifteen years experience in the IPTV market. As Commercial Director of Homechoice, the UK’s first major IPTV service, he was responsible for the development of commercial strategy to exploit the potential of IPTV, gaining invaluable insight and experience in what this medium can offer content providers and advertisers.  John co-founded Vision247 with Matt Vidmar to address the developing ‘Over the Top’ (OTT) Internet TV market.

IP&TV: Hi John. Tell us about Vision247…

John Mills: Headquartered in London and with offices in the UAE, Vision247 is a high growth media technology and content distribution company providing end to end solutions to television channels, content owners, operators and ISPs. It creates innovative, compelling TV and video services offering satellite playout, studio facilities, multi-screen and OTT IPTV services, as well as smart TV and mobile apps for connected audiences worldwide.

And what about Perception?

In 2013 Vision247 launched Perception, a complete and fully scalable multi-screen IPTV and video on demand (VOD) platform designed for operators and ISPs. Perception delivers a one stop, end to end commercially flexible and rapidly deployable IPTV solution with industry-leading cloud-based features and functionality.

Perception unlocks the multiscreen environment giving access to content in homes through connected TVs, set top boxes and on the move via iOS, Android and Windows Mobile devices. The platform delivers live streamed digital television in SD / HD and 3D, with pause, rewind and restart instantly available at any time via the Cloud storage and catch-up features.

Perception’s networked Personal Video Recorder will record and replay what you want, when you want, from any connected device linked to the service. Perception also gives full access to video on demand content, with a pay per view library that can also be made available to non-subscribers of the main service to broaden user engagement.

How do you see the broadcast ecosystem in the MENA region evolving over the next few years?

The region’s audience is rapidly changing its expectations, demanding high quality, premium content, in a manner that matches their connected, fast paced lifestyles. This has been recognised at a regulatory level, with new provisions quickly made for the delivery of video content. This is already having a profound effect on traditional free-to-air (FTA) satellite distribution, which is being strongly challenged by new routes for delivering content into connected homes. The roll out and bedding in of high quality broadband from operators and ISPs is well advanced across the region, letting users take advantage of the latest HD TVs and set top boxes offering internet delivered content. With the explosion in tablet device penetration, there are tremendous opportunities for OTT delivery to replace satellite in the region as a more cost effective way to deliver greater interactivity and quality of service to viewers who are no longer tethered to a single home TV screen.

What help is there available for smaller Broadcasters in MENA to maximise the value of their content?

Perception and IPTV in general give smaller broadcasters the opportunity and flexibility to deliver high quality content to multiple devices quickly and cost effectively

This market can be complex and expensive when integrating a number of offerings from a variety of middleware suppliers to create the breadth of services viewers now demand. With Perception, Vision247 can support content owners and operators with a single, easily integrated platform that very quickly and efficiently brings market leading cloud based IPTV services to the region with low capital expenditure and reduced ongoing operational costs.

Vision247 will be at next month’s TV Connect MENA,  November 5-6, the only major TV event in the Middle East and African region linking key TV providers in the connected TV delivery ecosystem. 



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