Axonista, a provider of social TV and second screen technology and Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, have announced the launch of ShowPal, an app developed with TV3, Ireland’s largest commercial television broadcaster. The app provides TV3 viewers with a single route to second screen interactivity for a wide variety of TV3’s programmes.
“As a broadcaster, TV3 recognises that second-screening is a mainstream activity and we sought to develop an app that would deliver relevant, engaging and entertaining content to the second screen synchronous with what is happening on the TV screen,” says Stephen Grant, TV3 Group Director of Online, and Head of ShowPal. “Using Civolution’s Audio Watermarking technology enabled Axonista, our development partners in ShowPal, to power this element of the app. This has worked brilliantly to allow us deliver this additional content to the app synched perfectly to broadcast.”
ShowPal is built on Axonista’s Ediflo platform, which enables broadcasters such as ESPN, MTV, SPI, Setanta Sports and TV3 to create and launch their own branded second screen apps for Roku, Xbox, web and mobile platforms, including iOS, Android and Windows.
“Broadcasters are looking for ways to bring viewers into a branded experience that really adds value and strengthens the relationship between the broadcaster and the audience,” says Claire McHugh, CEO and Co-founder of Axonista. “Our collaboration with TV3 on ShowPal demonstrates how broadcasters can use our Ediflo CMS to build compelling viewer-centric companion apps to meet those goals.”
Irish viewers watch more than 25 hours of TV every week, about 8 minutes more TV per day today than they did in 2010 and up 70% of tablet owners and 68% of smartphone owners use their devices while watching TV.