TV NOW to offer HD to 40 million Indians

TV NOW, a brand new 24-hour Malayalam satellite television channel for news and other informational programming, plans to launch with a fully integrated high-definition news production solution from Grass Valley.

TV NOW, operated by the Kerala Chamber of Commerce and Industry (KCCI), will deliver programming in high definition to 40 million viewers across the state of Kerala in southwest India. Station management prides itself on its modern, forward-thinking approach in offering round-the-clock news that is accessible to viewers via smart phones, tablets, and other devices.

“As the only business consortium to launch a brand new channel in India, it’s important for us to have the most modern technologies in place to reach our millions of viewers in a timely and efficient manner,” says Bhagath Chandrasekhar at TV NOW. “With Grass Valley’s powerful toolset at our fingertips, we will have an integrated platform that combines production tools and asset management at TV NOW so we can confidently sign-on with state-of-the-art production processes.”

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