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TV App Agency launches multiscreen money

Tomorrow night TV App Agency will showcase their T-Commerce Payment Solution at the Brightcove Digital Media thought leadership seminar. The Payment Solution will allow consumers to make quick, simple and secure payments on their Smart TVs. The Payment Solution can also be used in the physical world where retailers and merchants can accept payments using an off-the-shelf smart device (i.e. smartphone, tablet) virtual terminal solution for each transaction.

Consumers are currently faced with a blurred line between the digital ecommerce and the traditional store commerce worlds. Today they have to use a variety of payment methods to pay for their day-to-day items depending on whether they are doing digital or in-store transactions.

The TV App Agency claim to have created a payment solution where this would no longer be an issue, with consumers able to have a single payment profile that enables them to buy goods or pay for services in any online or offline environment.

“Imagine a world where you can pay for a cup of coffee in your local shop and then pay for a video subscription service at home using the exact same simple payment method,” says Bruno Pereira, TV App Agency.

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