Sun TV, the regional Indian cable television station, has announced its intention to migrate its European satellite subscribers to Cloudio TV, a multi platform OTT service.
Cloudio TV will take control of the delivery of Sun TV’s current linear channels and develop VOD services on behalf of it too. It will also handle back-end services.
“We are pleased to partner up with Cloudio TV to continue to bring our content outside of India in the form of this exclusive partnership,” says Sun TV’s director, Yasothera Renganathan. “Cloudio TV has demonstrated that they are at the forefront of technology and offer us an end-to-end solution that meets all our requirements, most importantly, the security of our content. They will be providing the Sun TV channels and VOD content exclusively to our subscribers across Europe and Middle East.”
“We are delighted and proud to be chosen as the exclusive supplier of all aspects of the service and are looking forward to seamlessly migrating the current satellite Sun TV customers to our service,” says Cloudio TV’s CEO David Vargas-Racero. “We’ve already started after a successful test period and expect to finish by Q1 of next year. We felt that the key to winning this business was our ability to work within tight schedules and budgets across a variety of devices.”